FROM FRICTION TO FINISHED

Four ways to make the web work harder.

We make websites and connected services easier for people and agents to use. Practical improvements, clear boundaries, no unnecessary rebuild.

Talk through a job →

CUSTOMERSBUSINESSPUBLIC

HOW WE HELP

Start with the job that keeps failing.

Each engagement has a clear problem, a defined outcome and an honest view of what is possible now.

Customer trying to use a screen-based service

01 / CUSTOMER EXPERIENCE

B2C — for the business whose customers give up

Can your customers finish the job on your site? Most can’t. The form times out, the button’s hidden, the session dies on mobile. You don’t lose them because they chose a competitor — you lose them because the job was too hard.

What we do: web MCP interactions, session continuity, consent, and the semantic foundations that make your site legible to agents. Accessibility and agent-readiness fixed once.

Engagement: diagnostic → build → assure. Fixed price, fixed scope.

02 / BUSINESS READINESS

B2B — for the company being told to “get ready for AI”

You’ve had the strategy deck. Nobody told you what it actually means for your site.

What we do: an honest assessment of what an agent can and can’t do on your site today, what it costs you, and the shortest path to fixing it. We build the interactions. We don’t sell you a rebuild.

Engagement: half-day diagnostic, written report, optional build. No lock-in.

03 / INTERNAL OPERATIONS

Internal — for the organisation drowning in its own processes

Your staff are the ones swearing at screens. Six systems, four copy-pastes, one job.

What we do: map the process that actually hurts, identify where handoff fails between systems and devices, and build the MCP interactions that let one instruction do the whole job.

Caveat, stated plainly: this changes processes, not just software. We’ll tell you which ones before you commit.

Engagement: process mapping → pilot → rollout.

See what changes for your staff →

A person accessing an online public service

04 / PUBLIC SERVICES · BETA

Government — where this matters most

Public services are where this matters most and where it’s hardest. Forms that can be found. Portals that work on mobile. Tasks completed rather than helpline calls made.

What we do: agent-readiness and accessibility for public-facing services, with careful attention to consent, inclusion and the consequences of failure.

Status: beta. We’re looking for a small number of pilot partners. Early, honest, and clear about what we don’t know yet.

Read about public-sector pilots →

NO REBUILD BY DEFAULT

Show us the job that gets stuck.

We’ll tell you whether it’s doable, worth doing, or not yet.

Start a conversation →